AboutAs a cofounder of Letterhead and WhereBy.Us, the company behind The New Tropic, I’ve built at the intersection of product, brand, and community. My startup experience includes Letterhead’s journey through Series A, alongside years of hands-on work in creative leadership, marketing, and customer experience.I’m especially useful when a small team is navigating a big transition: figuring out what to build, making the story clearer, bringing an idea to market, or using new technology to work differently. I connect human-centered design and strategic thinking to execution—from product experiences and brand systems to campaigns and events.My curiosity started early. At nine, I co-created BJ Pinchbeck’s Homework Helper with my dad, bringing us onto Oprah and Good Morning America and into The New York Times. My creative work has since earned a National Geographic award, appeared on MTV, VH1, and BET, and taken me to New World Symphony as a senior videographer and projectionist.That same approach extends to civic life. I helped RiverWise research, develop, and launch a local news publication in Beaver County. I’m also exploring digital-diaspora and city-alumni projects: ways for people who’ve moved away to contribute to the places that shaped them.Alongside that work, I’m developing The Museum of Self, a creative project about identity, memory, and self-discovery.Selected creative work: Animal Instincts, Reverse Graffiti at Miami Marine Stadium, and CreativeMornings Miami.Based in Boca Raton. Rooted in Pittsburgh. Still curious.Building something new, rethinking what’s next, or bringing people together? Let’s talk.